Today, Klarna announced an interesting new global partnership with Uber.
Klarna is now a payment option for Uber users in the U.S., Germany and Sweden. Interestingly, Klarna is not offering its typical Pay-in-4 payment method. Instead, this is for the Pay Now option that allows users to pay in full with their Klarna account in one click.
In Germany and Sweden, there will also be the option to bundle purchases into a single, interest-free payment taken out of a monthly salary.
This is a big win for Klarna as Uber has huge volume that could move the needle for company. In 2023, nearly 9.5 billion trips were taken on Uber. This can only help the growth narrative as Klarna gears up for an IPO.
I just checked my Uber app this morning, and sure enough, Klarna is now in there as a payment option. The pioneer in embedded payments is now in bed with the pioneer in BNPL.
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